Accession Number : ADA278892


Title :   A Marketing Assessment of Beneficiaries at Kimbrough Army Community Hospital


Descriptive Note : Final rept. Jul 1992-Jul 1993


Corporate Author : ACADEMY OF HEALTH SCIENCES (ARMY) FORT SAM HOUSTON TX HEALTH CARE ADMINISTRATION


Personal Author(s) : Pettigrew, Kristin S


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a278892.pdf


Report Date : May 1993


Pagination or Media Count : 73


Abstract : The leadership of Kimbrough Army Community Hospital (KACH) has been forced to rely on a shrinking body of guidance upon which to base the organization's strategic plan. It was decided that alternative sources of guidance must be found and that the military healthcare beneficiary should be looked to as the first new source of guidance. A review of the literature suggests that one way to secure this input from beneficiaries is through the use of a survey instrument. The purpose of this study is to describe the process of gathering beneficiary input through the use of a survey instrument. Hypotheses and findings are listed. Significant differences in satisfaction levels were found to exist among beneficiary groups. Retiree beneficiaries reported the highest levels of satisfaction with existing services while active duty beneficiaries reported the lowest levels of satisfaction with existing services. Significant differences in support for inpatient psychiatric care were also found to exist among beneficiary groups with support highest among active duty family members and lowest among retirees. Also, levels of patient satisfaction with services and clinics were measured. Mean satisfaction levels were highest for the EENT clinic and lowest for the Emergency Room. Marketing, Patient satisfaction, Needs, Wants, Demands, Survey, Courtesy, Respect, Perceptions.


Descriptors :   *MARKETING , *CLINICAL MEDICINE , *MEDICAL SERVICES , *HOSPITALS , *MILITARY MEDICINE , *HEALTH CARE FACILITIES , INPUT , LEADERSHIP , ACTIVE DUTY , HYPOTHESES , ARMY , PERCEPTION , BODIES , COLLECTION , PATIENTS , MEAN , GUIDANCE , SURVEYS , FAMILY MEMBERS , COMMUNITIES , EMERGENCIES


Subject Categories : Administration and Management
      Medicine and Medical Research


Distribution Statement : APPROVED FOR PUBLIC RELEASE