Accession Number : ADA265962
Title : Youth Attitude Tracking Study 1991: Propensity and Advertising Report
Descriptive Note : Final rept.
Corporate Author : WESTAT INC ROCKVILLE MD
Personal Author(s) : Nieva, Veronica ; Wilson, Michael ; Kolmstetter, Elizabeth ; Greenless, James ; Madigan, Mary
Report Date : 23 Apr 1993
Pagination or Media Count : 124
Abstract : This Propensity Report provides a summary of the Fall 1991 Youth Attitude Tracking Study. It includes a discussion of the demographic characteristics of the YATS population, as well as data on enlistment propensity and its sociodemographic correlates for the various active and Reserve components, respectively. This year's report also includes a section on military advertising awareness and slogan recognition among the youth interviewed. Advertising awareness is discussed in relation to selected demographic data, recruiter contacts, and positive and negative propensity. In addition, this year's report includes a section on trends in youth enlistment propensity from 1984 to 1991. Positive enlistment propensity among males is discussed in relation to age, race/ethnicity, school status, and employment circumstance across this eight year period.
Descriptors : *RECRUITING , *TRACKING , *YOUTH , MILITARY RESERVES , LONG RANGE(TIME) , SHORT RANGE(TIME) , TABLES(DATA) , MALES , FEMALES , AWARENESS , RACE(ANTHROPOLOGY) , ACTIVE DUTY , POPULATION , ADOLESCENTS , ATTITUDES(PSYCHOLOGY)
Subject Categories : Psychology
Personnel Management and Labor Relations
Military Forces and Organizations
Distribution Statement : APPROVED FOR PUBLIC RELEASE