Accession Number : ADA258785


Title :   The Effects of Iconic Presentation on Individuals


Descriptive Note : Master's thesis


Corporate Author : AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH SCHOOL OF SYSTEMS AND LOGISTICS


Personal Author(s) : Barber, Ellen T ; Dunn, Elizabeth C


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a258785.pdf


Report Date : Sep 1992


Pagination or Media Count : 144


Abstract : This thesis investigated whether individuals interpreted iconic graphs differently than traditional graphs. A literature review revealed a lack of current research concerning iconic graphs. Using guidelines previously created for high-integrity graphics, a timed, pretest-posttest experiment was developed to compare the impressions rendered by both traditional and iconic graphs to determine whether men and women interpret the two types of graphs in the same way. It was also used to determine whether traditional bar graphs or iconic graphs were preferred by the subjects. Ninety-nine subjects, all employees of the Royal Australian Air Force/ United States Air Force, or defense contractors, were involved in the experiment. Through the use of the Mann- Whitney U Test, it was determined that the method of presentation did not affect an individual's interpretation of the graph. Individuals did, however, prefer the traditional methods of presentation. It was also determined that gender did not have an affect on an individual's ability to interpret a graph.


Descriptors :   *GRAPHICS , TEST AND EVALUATION , AIR FORCE , UNITED STATES , PICTURES , UNITED STATES AIR FORCE ACADEMY , GRAPHS , CONTRACTORS , THESES


Subject Categories : Printing and Graphic Arts


Distribution Statement : APPROVED FOR PUBLIC RELEASE