Accession Number : ADA252579


Title :   Design and Implementation of Image Research for the Columbia Mets


Descriptive Note : Master's thesis,


Corporate Author : AIR FORCE INST OF TECH WRIGHT-PATTERSON AFB OH


Personal Author(s) : Solmonson, Steven M


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a252579.pdf


Report Date : Jan 1992


Pagination or Media Count : 174


Abstract : Banks, department stores and many other industries have conducted consumer or audience research for years. The use of in-house consumer and audience research has provided necessary and valuable information on the trends and patterns of target groups and audiences for decades. In-house research has also provided corporations and organizations with a mirror in which to see how they are perceived by the public. This latter type of research is emphasized in this image research project designed for the Columbia (South Carolina) Mets baseball team. The Mets have a serious attendance problem. According to September 14, 1991 article in The State newspaper, last season the Mets failed to draw 80,000 fans to the ballpark for the first time since 1984. Last season was the second worst year in attendance in the nine-year history of the club. The attendance problem was especially severe because it followed a $1.5 million renovation to Capital City Stadium, a championship team and record attendance in minor league baseball across the nation. Minor league baseball attendance figures have increased throughout the nation each year since 1986. According to the National Association of Professional Baseball Leagues Inc., attendance for all minor league teams has increased by almost seven million fans from 1986 to 1990.


Descriptors :   *MARKETING , *PUBLIC OPINION , PERCEPTION


Subject Categories : Sociology and Law


Distribution Statement : APPROVED FOR PUBLIC RELEASE