Accession Number : ADA199840


Title :   The Army Communications Objectives Measurement System (ACOMS) Users' Manual


Descriptive Note : Interim rept. Jan 1986-Dec 1987


Corporate Author : WESTAT INC ROCKVILLE MD


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a199840.pdf


Report Date : Jul 1988


Pagination or Media Count : 988


Abstract : This report documents the Army Communications objectives Measurement System (ACOMS) survey data files. It contains instructions for the use of the documentation: the ACOMS Cumulative Change Form; the ACOMS Annotated Questionnaire, which documents the survey questionnaire items and corresponding variables; variables names listed both alphabetically and by order number; and the ACOMS codebook, which documents the contents of the data files. The ACOMS survey is a telephone survey of a nationally representative sample of 16- to 24- year- old American youth and their parents. The survey tracked changes in perceptions, attitudes, and behaviors relevant to Army advertising. Data were collected continuously through the year, using computer-assisted-telephone- interviewing (CATI) technology. Random digit dialing (RDD), involving a modified Waksberg method, was used to indentify eligible respondents. The 30-minute interview asked youth about their responses to Army advertising, media habits, career plans, and various demographic characteristics. A parents of selected 16- to 20-year-old respondents who met certain eligibility requirements was also interviewed on parallel topics.


Descriptors :   *BEHAVIOR , *PERCEPTION(PSYCHOLOGY) , *ATTITUDES(PSYCHOLOGY) , *COMMUNICATION EQUIPMENT , DEMOGRAPHY , TRACKING , CAREERS , ARMY EQUIPMENT , SURVEYS , RESPONSE , PLANNING , MEDIA , TELEPHONE SYSTEMS , QUESTIONNAIRES , HABITS , MEASUREMENT , USER MANUALS , YOUTH , DATA BASES , FILES(RECORDS)


Subject Categories : Psychology
      Personnel Management and Labor Relations


Distribution Statement : APPROVED FOR PUBLIC RELEASE