Accession Number : ADA164230
Title : The Army Enlistment Decision: An Overview of the ARI Recruit Surveys, 1982 and 1983
Descriptive Note : Research rept.
Corporate Author : ARMY RESEARCH INST FOR THE BEHAVIORAL AND SOCIAL SCIENCES ALEXANDRIA VA
Personal Author(s) : Elig, Timothy W ; Johnson, Richard M ; Gade, Paul A ; Hertzbach, Allyn
Report Date : Jun 1984
Pagination or Media Count : 37
Abstract : This paper describes a program of research on enlistment decision making. Our program goal is to provide usable information to Army recruiting policy makers and to establish a better understanding of the dynamics in a young man or woman's decision to join the Army. Our initial efforts--surveys of recruits about the factors that encourage, discourage, and drive their enlistment decision--are described in detail. Two surveys of over 25,000 recruits have been conducted by the Army Research Institute's Manpower and Personnel Research Laboratory. These are the first surveys of this scope since the 1979 DoD survey. Comparative results from these three surveys are discussed. Highlighted are survey results on enlistment motivation, enlistment incentives, and advertising. The Army Recruiting Information System (ARIS), an innovative, computer-based information system used to share survey results with Army policy makers is also described. Further efforts to develop individual decision and microeconomic prediction models are outlined.
Descriptors : *ARMY PERSONNEL , *ENLISTED PERSONNEL , *RECRUITING , *SURVEYS , ARMY RESEARCH , MARKETING , DECISION MAKING , INFORMATION SYSTEMS , PERSONNEL MANAGEMENT , DYNAMICS , RESEARCH FACILITIES , COMPUTER APPLICATIONS , LABORATORIES , MOTIVATION , ARMY , ARMY PLANNING , RECRUITS
Subject Categories : Administration and Management
Personnel Management and Labor Relations
Distribution Statement : APPROVED FOR PUBLIC RELEASE