Accession Number:

ADA128980

Title:

Information Richness. A New Approach to Managerial Behavior and Organization Design

Descriptive Note:

Technical rept.

Corporate Author:

TEXAS A AND M UNIV COLLEGE STATION COLL OF BUSINESS ADMINISTRATION

Personal Author(s):

• Daft, Richard L.
• Lengel, Robert H.

Report Date:

1983-05-01

Pagination or Media Count:

73.0

Abstract:

This paper introduces the concept of information richness, and proposes three models of information processing. The models describe 1 manager information behavior, 2 organizational mechanisms for coping with equivocality from the environment, and 3 organizational mechanisms for internal coordination. Concepts developed by Weick 1979 and Galbraith 1973 are integrated into two information tasks equivocality reduction and the processing of a sufficient amount of information. The premise of this paper is that the accomplishment of these information tasks and the ultimate success of the organization are related to the balance of information richness used in the organization.

Descriptors:

• *MANAGEMENT INFORMATION SYSTEMS
• *MANAGEMENT
• *INFORMATION PROCESSING
• ORGANIZATIONS
• MODELS
• BEHAVIOR

Subject Categories:

• Administration and Management
• Information Science

Distribution Statement:

APPROVED FOR PUBLIC RELEASE