Accession Number : ADA111658


Title :   Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis.


Descriptive Note : Technical rept.,


Corporate Author : DUKE UNIV DURHAM NC GRADUATE SCHOOL OF BUSINESS ADMINISTRATION


Personal Author(s) : Huber,Joel ; Payne,John W ; Puto,Christopher


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a111658.pdf


Report Date : Feb 1982


Pagination or Media Count : 34


Abstract : An asymmetrically dominated alternative is one that is dominated by one item in the set but not by another. It is shown that adding such an alternative to a choice set can increase the probability of choosing the item that dominates it. This result points to the inadequacy of many current choice models and suggests product line strategies that might not otherwise be intuitively plausible. (Author)


Descriptors :   *Market research , *Decision making , *Marketing , *Stochastic processes , Management , Decision theory , Commodities , Strategy , Dominance models , Asymmetry , Decoys , Selection , Probability , Hypotheses , Multivariate analysis , Mathematical prediction , Econometrics , Consumers


Subject Categories : Administration and Management
      Economics and Cost Analysis
      Statistics and Probability


Distribution Statement : APPROVED FOR PUBLIC RELEASE