Accession Number : ADA070385


Title :   Joint Service Magazine Advertising Test. Spring 1978.


Descriptive Note : Research rept.


Corporate Author : GREY ADVERTISING INC NEW YORK


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a070385.pdf


Report Date : Apr 1979


Pagination or Media Count : 118


Abstract : This is a test of the relative efficiency and effectiveness of joint Service advertising versus solo Service advertising of the Active Services. Subtests conducted were performance of page versus spread advertisements and four box versus three-line business reply cards. Call back research was conducted to validate findings of the major test. (Author)


Descriptors :   *MILITARY PUBLICATIONS , TEST AND EVALUATION , MILITARY FORCES(UNITED STATES) , MARKET RESEARCH , COST EFFECTIVENESS , RECRUITING , RATES , JOINT MILITARY ACTIVITIES , TABLES(DATA) , PUBLIC RELATIONS , COMMERCIAL COMMUNICATIONS


Subject Categories : Administration and Management


Distribution Statement : APPROVED FOR PUBLIC RELEASE