Accession Number : ADA003825
Title : A Consumer Evaluation of Air Force Food Service
Descriptive Note : Technical rept.
Corporate Author : MASSACHUSETTS UNIV BOSTON
Personal Author(s) : Branch, Laurence G ; Meiselman, Herbert L ; Symington, Lawrence E
Report Date : Jul 1974
Pagination or Media Count : 90
Abstract : An 18-page consumer opinion survey was administered to 1687 enlisted personnel at Travis Air Force Base, Minot Air Force Base, and Homestead Air Force Base to elicit opinions on a wide range of factors thought to determine and/or influence consumer utilization and acceptance of a food service facility. Survey results indicated that the customers do find fault with both the food and non-food aspects of military food service, but that in most cases the food factors are rated lower.
Descriptors : *FOOD DISPENSING , *MILITARY FACILITIES , ACCEPTABILITY , ENLISTED PERSONNEL , PUBLIC OPINION , SURVEYS
Subject Categories : Food, Food Service and Nutrition
Logistics, Military Facilities and Supplies
Distribution Statement : APPROVED FOR PUBLIC RELEASE