Accession Number : ADA003825


Title :   A Consumer Evaluation of Air Force Food Service


Descriptive Note : Technical rept.


Corporate Author : MASSACHUSETTS UNIV BOSTON


Personal Author(s) : Branch, Laurence G ; Meiselman, Herbert L ; Symington, Lawrence E


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/a003825.pdf


Report Date : Jul 1974


Pagination or Media Count : 90


Abstract : An 18-page consumer opinion survey was administered to 1687 enlisted personnel at Travis Air Force Base, Minot Air Force Base, and Homestead Air Force Base to elicit opinions on a wide range of factors thought to determine and/or influence consumer utilization and acceptance of a food service facility. Survey results indicated that the customers do find fault with both the food and non-food aspects of military food service, but that in most cases the food factors are rated lower.


Descriptors :   *FOOD DISPENSING , *MILITARY FACILITIES , ACCEPTABILITY , ENLISTED PERSONNEL , PUBLIC OPINION , SURVEYS


Subject Categories : Food, Food Service and Nutrition
      Logistics, Military Facilities and Supplies


Distribution Statement : APPROVED FOR PUBLIC RELEASE