Accession Number : AD1037662


Title :   HOW THE ARMY NATIONAL GUARD CAN LEVERAGE SOCIAL MEDIA TO INCREASE VISIBILITY AND RECRUTING


Descriptive Note : Technical Report


Corporate Author : AIR WAR COLLEGE, AIR UNIVERSITY MAXWELL AFB United States


Personal Author(s) : TAHARA,TYSON Y


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/1037662.pdf


Report Date : 16 Feb 2016


Pagination or Media Count : 21


Abstract : The military's budget is decreasing but the number of new accessions is increasing to maintain the force structure. The services recruiting commands should leverage social media to increase exposure, tell their story, and increase brand recognition. This is equally important for the National Guard to continue to be relevant to the nation and states. This paper will research how each branch of service is using social media platforms to reach the desired audience and have a recommendation for the National Guard on how best to use social media to increase new accessions.


Descriptors :   social networking services , electronic mail , social media , digital communications , personnel management , recruiting , air force , marine corps , national guard , department of defense


Subject Categories : Personnel Management and Labor Relations
      Military Forces and Organizations


Distribution Statement : APPROVED FOR PUBLIC RELEASE