Accession Number : AD1020890


Title :   Evolving the US Army Research Laboratory (ARL) Technical Communication Strategy


Descriptive Note : Technical Report


Corporate Author : US Army Research Laboratory Adelphi United States


Personal Author(s) : Vettel,Jean M ; Mullins,Jennifer ; Warnell,Garrett ; Rafaels,Karin ; Hanrahan,Brendan ; Kessens,Chad ; Smith,Gabriel L


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/1020890.pdf


Report Date : 01 Oct 2016


Pagination or Media Count : 80


Abstract : The US Army Research Laboratory (ARL) must evolve technical communication strategies to enhance its mission. Benefits will include international recognition of ARL scientists, wider impact of ARL scientific accomplishments, easier recruitment of top-notch employees, attraction of more customer funding through strong demonstration of added value and enhanced tech transfer, and strengthened relationships with academic and industry collaborators. In support of increasing ARLs impact, an internal ARL Technical Communications Working Group (TCWG) was formed to consider the following: 1) our audience, 2) our technical message, 3) how to convey that message, 4) how often to convey it, and 5) what outcomes we want. While nuanced answers are embedded in the Appendix, the TCWG consolidated their main findings into a 3-prong, near-term technical communication strategy. Prong 1: Modernize the Online Communication Strategy to enhance online presence and enable the active generation and distribution of ARL science and technology (S and T) advancements, and leverage established online S and T audiences; Prong 2: Improve Workforce Technical and Strategic Communications Skills to enhance strategic messaging and improve public communication skills; and Prong 3: Promote a Stakeholder Database to implement a stakeholder database (including names and preferences) and use a customer relationship management system to improve the consistency of communication with customers.


Descriptors :   online communications , operations security , social media , department of defense , network protocols , training , databases , information exchange , strategy , management planning and control , personnel management


Distribution Statement : APPROVED FOR PUBLIC RELEASE