Accession Number : AD1019967

Title :   Enhancing Unit Cohesion Via Social Media

Descriptive Note : Technical Report,01 Aug 2015,30 Jun 2016

Corporate Author : US Army Command and General Staff College Fort Leavenworth United States

Personal Author(s) : Duesterhaus,Gregory M

Full Text :

Report Date : 10 Jun 2016

Pagination or Media Count : 71

Abstract : The generation entering the military grew up in an era where social media has always existed as an extension of their lives. Military leaders recognize this revolution in how people communicate, but usually limit their scope of online participation to simply obtaining a social media presence. Although having a presence online is largely recognized as an imperative in today's interconnected society, the implementation by most military units fails to capitalize on the potential benefits that could occur in this new domain. Leaders who connect with their members via social media can potentially develop a more connected organization and by extension build better unit cohesion.

Descriptors :   social media , social networks , digital data , social networking services , mobile devices , marine corps personnel , cohesion , leadership , military organizations , social communication

Distribution Statement : APPROVED FOR PUBLIC RELEASE