Accession Number : AD1013410


Title :   Effects of Social Desirability Bias on Self-Report and Non Self-Report Assessments During Smoking Cessation


Descriptive Note : Technical Report


Corporate Author : Uniformed Services University Of The Health Sciences Bethesda United States


Personal Author(s) : Forde,Jessica


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/1013410.pdf


Report Date : 30 Sep 2010


Pagination or Media Count : 83


Abstract : Social desirability response bias (SDR) is the tendency of respondents to respond in a way that will be viewed favorably by others. Little research has examined the effect of SDR in the context of cigarette smoking cessation. Adult smokers were recruited for smoking cessation treatment. They completed self-report, biological, and implicit attitude measures. SDR scores, assessed using the Balanced Inventory of Desirable Responding (Paulus, 1991), were dichotomized by median split into LOW (0-12) and HIGH (13+). Compared to LOW participants, HIGH participants reported lower levels of cigarette craving and more negative attitudes toward smoking. The groups did not exhibit different implicit attitudes toward smoking. Averaged over sessions, the correlation between self-reported and implicit attitudes toward smoking was significant in LOW participants only. In sum, SDR may affect responses on some self-report measures used in smoking cessation research, suggesting that researchers should rely more on biological or implicit methods of assessment.


Descriptors :   human behavior , health , THERAPY , SMOKING (TOBACCO) , ADULTS , ATTITUDES (PSYCHOLOGY)


Distribution Statement : APPROVED FOR PUBLIC RELEASE