Accession Number : AD0612386
Title : THE FRANCHISE SYSTEM OF DISTRIBUTION.
Descriptive Note : Small Business Management Research Repts.,
Corporate Author : MINNESOTA UNIV MINNEAPOLIS SCHOOL OF BUSINESS ADMINISTRATION
Personal Author(s) : Lewis, Edwin H ; Hancock, Tobert S
Report Date : Nov 1963
Pagination or Media Count : 102
Abstract : The working relationships between franchise companies and their franchised dealers are analyzed. The benefits derived from the use of a franchisesise system of distribution for both the franchisor and franchisee are determined. The principal problems encountered by the parties to the franchise agreement are isolated, and this method of distribution is evaluated from the standpoint of both the franchise company and franchised dealers and to assess its impact on the marketing economy of the nation.
Descriptors : *DISTRIBUTION(ECONOMICS) , COMMERCE , MANAGEMENT ENGINEERING
Distribution Statement : APPROVED FOR PUBLIC RELEASE