Accession Number : AD0466844


Title :   UTILITY OF INFORMATION AS A PREDICTOR OF DECISION ADEQUACY IN AMBIGUOUS CHOICE SITUATIONS,


Corporate Author : HRB-SINGER INC STATE COLLEGE PA


Personal Author(s) : McKendry, James M


Report Date : Jul 1965


Pagination or Media Count : 2


Abstract : In ambiguous choice situations assessing information value through the application of decision and information theories is normally precluded by the lack of adequate descriptions of the stimulus and response sets. The paper describes an empirical feasibility check on the possibility of using judgmentally derived information utility measures as a substitute metric. Employing 128 undergraduate males in a mock anti-submarine warfare situation in which it was possible to derive a rational criterion for information value, each of four separate items of information was studied utilizing these items presented alone or in combination with others; i.e., 16 different treatment conditions were used with 8 Ss randomly assigned to each condition. Before and after testing, paired comparison utility scales were obtained form the Ss. Performance was measured in terms of the total number of shots required to sink a fixed number of submarines. Results were sufficiently promising to merit further development of this approach to information measurement. (Author)


Descriptors :   *INFORMATION THEORY , DECISION MAKING , GAME THEORY , ANTISUBMARINE WARFARE , PERFORMANCE(HUMAN) , KILL PROBABILITIES , STATISTICAL ANALYSIS


Distribution Statement : APPROVED FOR PUBLIC RELEASE