Accession Number : AD0465158


Title :   CULTURAL MEANINGS AND VALUES. A METHOD OF EMPIRICAL ASSESSMENT


Corporate Author : AMERICAN UNIV WASHINGTON DC SPECIAL OPERATIONS RESEARCH OFFICE


Personal Author(s) : Szalay, Lorand B ; Brent, Jack E


Full Text : https://apps.dtic.mil/dtic/tr/fulltext/u2/465158.pdf


Report Date : Mar 1965


Pagination or Media Count : 160


Abstract : The objective of this study is to develop experimentally a method for collecting and analyzing data on culturally specific thought patterns and verbal behavior in order to achieve more efficient and persuasive intercultural communication. Intercultural communications and psychological operations require culturally specific audience information. The frame of reference of the audience, as determined by its culture, must be uppermost in the mind of the communicator if truly efficient communication is to be achieved. Accordingly, social science techniques are required which can provide culturally specific information. Experimental tasks were designed to yield data on the cultural frame of reference with special regard to its basic elements: the verbal cognitive units, their meaning content and value components, and their characteristic interrelationships. The method developed in these experiments will be referred to as Associative Group Analysis. It is based on the use of free association tasks adjustable to topics of operational interest.


Descriptors :   *PSYCHOLOGICAL OPERATIONS , *WORD ASSOCIATION , UNITED STATES , ATTITUDES(PSYCHOLOGY) , TEST METHODS , ASSOCIATIVE PROCESSING , PSYCHOLOGICAL TESTS , SOUTH KOREA , COLOMBIA , SOCIAL PSYCHOLOGY , REACTION(PSYCHOLOGY) , VERBAL BEHAVIOR


Subject Categories : Psychology


Distribution Statement : APPROVED FOR PUBLIC RELEASE