Accession Number : AD0432560


Title :   COGNITIVE DISSONANCE AND THE EFFECTIVENESS OF PERSUASIVE COMMUNICATIONS.


Descriptive Note : Final rept., 1 Jul 62-31 Jul 63,


Corporate Author : GUSTAVUS ADOLPHUS COLL ST PETER MINN


Personal Author(s) : Whittaker,James O


Report Date : 31 Jul 1963


Pagination or Media Count : 15


Descriptors :   *ATTITUDES(PSYCHOLOGY) , *REASONING , SOCIAL COMMUNICATION , ATTITUDES(PSYCHOLOGY) , STIMULATION(PHYSIOLOGY) , RECORDING SYSTEMS , ATTITUDE INDICATORS , MEASUREMENT , SOCIOMETRICS


Distribution Statement : APPROVED FOR PUBLIC RELEASE