Accession Number : AD0431257


Title :   CONSISTENCY BETWEEN ATTITUDINAL AFFECT AND SPONTANEOUS COGNITIONS,


Corporate Author : OHIO STATE UNIV COLUMBUS


Personal Author(s) : Rosenberg,Milton J ; Oltman,Philip K


Report Date : Jan 1944


Pagination or Media Count : 9


Abstract : A new method for eliciting and quantifying the cognitive aspect of social attitudes was described. Data were reported concerning the relationship between an index of attitudinal cognition based upon this procedure and a separate index of attitudinal affect. These data seem relevant to the field of attitude study in two ways: they provide useful additional confirmation of the proposition that the affective and cognitive components of attitudes are typically organized in close consistency with one another; they help validate a new method of attitude measurement that may have wide utility both in experimental studies and in sample surveys of social attitudes. (Author)


Descriptors :   SOCIAL COMMUNICATION , MEASUREMENT , SOCIOMETRICS , EXPERIMENTAL DATA


Distribution Statement : APPROVED FOR PUBLIC RELEASE