Accession Number : AD0430405


Title :   CROSS-CULTURAL INVESTIGATION OF SOME FACTORS IN PERSUASION AND ATTITUDE CHANGE. Generalization of Persuasion,


Corporate Author : INSTITUTE FOR BEHAVIORAL RESEARCH UNIV OF MARYLAND COLLEGE PARK


Personal Author(s) : McGinnies,Elliott


Report Date : Jan 1964


Pagination or Media Count : 69


Abstract : Based upon this general theory of consistency both in the development and the change of atti tudes, the prediction was made in the present experiment that a persuasive communication successful in modifying the attitudes of Japanese university students on the cold War, in general, would also influence their attitudes toward the Cuban crisis, in particular. It was also expected that communications directed toward the Cuban situation would induce attitude change that would not generalize significantly to the broader topic of the Cold War. The general prediction was that a persuasive communication that was effective in producing attitude change in a broad target area would result in a generalized attitude change toward a more specific but logically related issue. (Author)


Descriptors :   *ATTITUDES(PSYCHOLOGY) , *MOTIVATION , SOCIOMETRICS , ATTITUDES(PSYCHOLOGY) , ECONOMICS , POLITICAL SCIENCE , TABLES(DATA) , SOCIAL COMMUNICATION , STATISTICAL ANALYSIS , PSYCHOLOGY , SOCIOLOGY , MEASUREMENT , TEST METHODS , ANALYSIS OF VARIANCE


Distribution Statement : APPROVED FOR PUBLIC RELEASE