Accession Number : AD0427682


Title :   PERSUASION AND EMOTIONAL RESPONSE,


Corporate Author : INSTITUTE FOR BEHAVIORAL RESEARCH UNIV OF MARYLAND COLLEGE PARK


Personal Author(s) : McGinnies,Elliott


Report Date : Dec 1963


Pagination or Media Count : 1


Abstract : Attitude change scores were examined as a function of GSR in order to determine the existence of a relationship between the two. Since there was some suggestion from the data that the subjects having the higher GSRs tended more to move in a direction consistent with the communication, 2 x 2 contingency tables were constructed in which subjects were classified as falling above or below the group mean GSR and as having attitude change scores that were consistent or inconsistent with the persuasive communication. The possibility that GSR might predict amount of attitude change regardless of direction was examined. This required a correlational analysis, in which negative attitude change scores were eliminated by adding a constant of 16 to each raw score. The correlation between GSR and extent of attitude change in the case of Khrushchev's argument was (minus) .095, and for Stevenson's argument (plus) .048, neither of which approaches significance. This problem should be explored in a situation where more consistent attitude change can be induced. In the present experiment, attitude change was both too slight and too variable to permit a proper evaluation of its relationship to emotionality. (Author)


Descriptors :   *GALVANIC SKIN RESPONSE , SENSITIVITY , SOCIAL COMMUNICATION , BEHAVIOR , EMOTIONS , VERBAL BEHAVIOR , AUTONOMIC NERVOUS SYSTEM , MEASUREMENT , RECORDING SYSTEMS , MEDICAL EQUIPMENT , CORRELATION TECHNIQUES


Distribution Statement : APPROVED FOR PUBLIC RELEASE